Watch over 25 business development webinar replays for ideas on how to grow your digital business.
The webinars feature Xerox customers who are successful practitioners of the webinar topic, such as direct marketing, value-based pricing, sales management, targeting verticals, integrating mobile, understanding customer needs, and more!
Most webinars, moderated by InfoTrends, are an hour long and also give an up-to-date look at relevant industry trends and research.
In this webinar, Matthew Parker, Champion of Print from Print and Procurement Ltd., discussed where social media lives in the sales cycle, and how to leverage it to find and connect with new prospects and existing customers
Mobile technology is changing the way that consumers behave, creating new opportunities for a highly interactive customer experience. In this webinar, two Xerox customers, Bob Ross and Joel Dickinson, shared their strategies for successful mobile implementations.
This webinar will provide InfoTrends’ latest insight on today’s direct mail trends. You will also hear from service providers that are transforming direct mail into an integral component of the omni-channel experience.
This webinar offers a discussion with service providers and answers the following questions:
• What value-added services are being offered to drive double-digit growth?
• How are service providers offering and packaging these services
• How are they charging clients to expand the revenue opportunity
• How is this impacting bottom line results?
This webinar explores how service providers are supporting clients deliver short run digital solutions to do test marketing, provide dimensional mailers for advertising and selective packaging for specific target markets.
This webinar is designed to share how service providers are adding mobile components to their overall service offering. It will explore mobile bar codes, NFC tags
, augmented reality, and integration with social media
You probably have at least a rough outline of your business plan for 2015. But sometimes when you’re planning for the coming year it’s easy to focus on scaling what worked well in the past year and forget to brainstorm ways to explore new channels and technologies on the horizon. Print and marketing services providers need to have their eye on new opportunities if they want to be innovative.
High-speed production color inkjet technology is closing the gap between offset and digital print. During this webinar, users will discuss how inkjet technologies are creating new business opportunities for their existing applications.
This webinar will explore a number of techniques that utilize print to engage consumers in an interactive dialogue, including Near Field Communications (NFC), Augmented Reality (AR), social media referral programs, mobile barcodes, and text messaging.
In today’s ever-changing communications world, printers of all sizes are realizing that it’s time to reposition their businesses. This Webinar will discuss the business products, services, and models that enhance changing customer perceptions to drive new business opportunities.
In this webinar, panelists will discuss the tools that are available for repurposing print content for mobile consumption and also provide insight on how to monetize this emerging services opportunity.
Explore strengths and marketability of green practices and how to communicate them to customers. Participants will discuss why marketing your green side makes sense and how peers are building sustainability into their “story” with sales presentations that connect with customers.
This webinar will explore how new media options are opening more opportunity for digital printing. Participants will share how they are leveraging coated and uncoated stock, pre-die cut substrates, synthetics and more to generate more business.
Targeting specific enterprise vertical markets and
establishing leadership in them is becoming a solid business strategy for many firms. Learn the kind of immense benefits that targeting specific industries can deliver.
This webinar will discuss how print service providers are taking a targeted vertical approach to the small and medium business market to aggregate volume and drive incremental new business opportunity.
Inefficiencies present in the current marketing supply chain increase costs, drag down delivery times, lead to over ordering, and hurt sales. In this webinar we’ll discuss the broken supply chain, the opportunity for optimizing it, and how to take advantage of it.
The session will share new research from InfoTrends on pricing in a cross media world and review how print service providers maximize margins by focusing on value delivered. It will also discuss pricing models that marketing services providers have successfully implemented to grow their businesses.
In this webinar, participants will discuss data driven marketing and the fundamentals of executing a data driven campaign. They will share how they have worked with the marketing executive to analyze available data and augment it with external lists.
In this webinar you will learn how companies have developed their proposals and trained their sales reps on value-added selling and how they have adjusted compensation plans to appropriately motivate sales personnel.